Call Tracking - The New Alternative to Focus Groups?

As challenging as today's fragmented consumer marketplace is, smart marketers know they must work overtime to dial of their messaging and offer. One from the most commonly employed tactics for gaining consumer insight after initial media testing occurs is consumer focus groups. But such groups could be prohibitively expensive, costing as much as $20,000 to $30,000 at as low as two teams of 10 to 12 participants. And while they may be helpful in gathering solid qualitative insight such as barriers to entry along with the selling point of confirmed offer, sufficient quantitative scale makes such findings statistically suspect.
With the advent of call tracking software, marketers can take advantage of an affordable option to expensive focus groups. Better still, this singular telephone call tracking service delivers both solid qualitative and quantitative consumer data for a fraction in the expense of more costly alternatives.
With CallView 360, inbound call tracking is simple. The SaaS records every call so marketers are able to hear all their incoming sales call from your simplicity of any computer. With every customer interaction at their fingertips, marketers can identify objections, revise their creative to overcome any barriers to entry and optimize their results. And, because you're only tied to the number of incoming calls you've received, you are able to hear 200 or 300 calls to guarantee the insight you've gleaned is not only just an aberration, but truly statistically sound. It's often been said that effective direct marketing is alchemy -- a variety of art and science. With CallView 360, there is an ultimate in an effective advertising call tracking tool built to unlock the mysteries of consumer wants and desires.
This information could be vital with regards to identifying the dominant marketplace (versus assumptions the marketer has created prior to media testing) in addition to secondary and tertiary markets.  https://files.fm/f/uxwyvjtr8b  may then be benchmarked against Nielsen demographic data to identify high concentrations of like demography to optimize media and ROI.
When you consider the staggering failure rate of infomercials, for example -- which industry pundits regularly claim is somewhere between 90 to 97 percent -- you'll be able to appreciate how important gaining a good edge with sales call tracking software packages are. It should come as not surprising then that CallView360 came to exist being a direct result of customer demand.